We’re Rebranding Branding!

There’s a ton of branding agencies out there. Why? Because it is a lucrative business. Why? Because they’re charging you too much!  These agencies make a killing, and the reason is pretty obvious–they are an almost entirely service-based industry. What physical product are they producing? Where are the massive overhead charges for manufacturing, storage, delivery of goods? They’re in the business of creating and selling creative services as intellectual property. There’s nothing tangible to touch, and that is why pricing is basically set at whatever rate they choose to set it. Since everyone in the trade agrees to keep prices high, … Continue reading We’re Rebranding Branding!